ARPPU could really help us identify the most profitable cohorts of customers. It’s in our best interest to identify these cohorts and understand why are they better. We can learn a lot from it and adjust our marketing messages or product experience for other cohorts to increase ARPPU. 
In this exercise let’s segment ARPPU by country. Which of these countries jp, ch, us, gb, de has the highest ARPPU?
Type in country code as an answer. For example: us or gb.
About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit. 
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 
and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 
