Revenue analytics and unit economics Calculating CAC per campaign

118. Calculating CAC per campaign

Let’s find out which campaign has the lowest CAC. May be there’s something to learn about this campaign to apply to others. Is it specific targeting that makes it so good? Studying this will allow us to find patterns that work for our business and run more successful campaigns.

Type in the value of utm_campaign of a campaign with the lowest CAC.

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM marketing_spends
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