Revenue analytics and unit economics Calculating marketing channel ROI

102. Calculating marketing channel ROI

We’ve learned how to calculate ROI of a campaign. It’s vital when it comes to scaling/shutting down campaigns.

In this exercise let’s zoom out and calculate ROI of entire channels: Facebook, Twitter etc.

Submit the name of the marketing channel (value of utm_source) which has the highest ROI.

“well worth the money”
Sign up and check out 37 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type in your query here. You might want to start by listing all records: SELECT * FROM purchases
Loading chart... ⏳