Running marketing Calculating number of signups from Twitter ads

77. Calculating number of signups from Twitter ads

Bindle is having a great time searching for its marketing mix. Numerous campaigns were launched on Facebook and Twitter to find the right audience and learn how to invest money wisely, so we can see a positive ROI and grow as a business.

In this exercise let’s start small and check how much signups in total do we have from Twitter.

Note: utm_source for Twitter is twitter.

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM users
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