Revenue analytics and unit economics Calculating overall performance marketing ROI

104. Calculating overall performance marketing ROI

Let’s zoom out even more and calculate overall performance marketing ROI – all paid channels, all campaigns together.

That’s a single number for the company and ideally it should be positive. Overall ROI answers the question “Are we loosing money or earning money?”

⚠ Just by looking at the ROI we can’t understand the whole picture. Imagine it’s slightly negative. It doesn’t mean everything is bad. The company like Bindle will have renewals as well –it means in the next month/year users who stay with Bindle will pay again. Our ROI formula doesn’t...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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