Let’s explore the next step in the mobile funnel and calculate the install-to-signup conversion for the Adjust link on the website. Similar to the previous exercise, let’s calculate how many unique users signed up in the app after installing it.
This step is important because it shows us the performance of the app’s onboarding – screens users see before they sign up. If our app has design problems or simply has bugs – users won’t sign up.
Submit only the integer part of the answer. For example, if the conversion rate is 21.956 submit 21 as the...