Revenue analytics and unit economics ARPU: Average Revenue Per User

106. ARPU: Average Revenue Per User

Let’s start cooking our Unit Economics metrics. We already know that the ratio between LTV and CAC gives us the answer whether we’re profitable long term or not, i.e. will we earn more money from our customers than we spent acquiring them?

LTV and CAC are very high level metrics and require a careful calculation. Bindle launched just 3 months ago and it’s quite hard to tell anything about churn rate of customers (especially who bought a yearly subscription). What can we do then? Are there any metrics that can help us understand what’s going on?

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

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