AB-tests analysis Building basic AB-test funnel

204. Building basic AB-test funnel

We’ve been talking about different aspects of AB-testing so far – categorization, cohort sizes, and metrics to look at. It’s time to start putting everything together. 📈 🚀

Big picture

Before we dive into SQL queries I want to make sure that we don’t lose the big picture. 🔍 Throughout the whole course we were calculating different metrics and analyzing funnels. We’ve learned more than enough to see that this whole topic of AB-test analysis is just a custom case of funnel analysis we’re so familiar with.

Of course, the technical aspects of AB-testing...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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