Revenue analytics and unit economics CAC: Customer Acquisition Cost

117. CAC: Customer Acquisition Cost

I bet you already feel how repetitive calculation of these metrics is – we’re just applying grouping and counting and grouping and summing at different steps of the funnel – marketing spends, clicks, signups and purchases. And then we segment these metrics by campaign, date, country etc. Honestly, this is how a big part of the data analysis is done 🙈 We just need to find the right combination to extract the signal from the noise.

The last metric we’ll look at is CAC – Customer Acquisiton Cost. We started our discussion about Unit Economics with ...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

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