Mobile attribution Connecting web and mobile analytics

172. Connecting web and mobile analytics

Bindle has made tremendous progress with its marketing efforts. They launched web ads that drive traffic to their website. They launched mobile ads that drive traffic directly to AppStore.

To make a life of mobile users easier, they included Adjust links to the website as well. If users visit the Bindle website or blog on iPhone users can sign up via web form or click an Adjust link and download the app.

We’ve been talking a lot about web attribution and mobile attribution. It’s hard to underestimate its value – now we can measure the...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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