Revenue analytics and unit economics CPA: Cost per acquisition

112. CPA: Cost per acquisition

Unit Economics deals with revenues and costs. Comparison of revenue and cost metrics gives us the insights about profitability of our business. Observing these metrics in time helps us to steer the logic of our marketing campaigns.

We’ve calculated two revenue metrics so far: ARPU and ARPPU. The correspondent cost metrics are:

  • CPA – Cost Per Acquisiton. How much did we pay for a user to signup.
  • CAC – Customer Acquisiton Cost. How much did we pay for a customer.

In this lesson let’s calcualte CPA. This metric is also known by name CPS – Cost P...

“well worth the money”
Sign up and check out 37 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type your query here, for example this one -- lists all records from users table: SELECT * FROM users
Loading chart... ⏳
Previous lesson: Differentiating between past and current customers
Next exercise: Calculating CPA per marketing campaign