Revenue analytics and unit economics CPC: Cost Per Click

115. CPC: Cost Per Click

Bindle founders were really happy to see that performance marketing brings so much positive impact – they invest money and get happy, engaged users and customers. Not for all campaigns of course.

Some campaigns brought no users at all – specified targeting was probably too broad or too narrow, maybe ad message was misleading. What’s important is to identify such campaigns and shut them down asap, so we don’t waste more money on them.

We know that the best indicator is ROI but to calculate it we would need to wait for a bunch of purchases to...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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