Before we start working with Adjust data and calculate attribution for mobile signups we need to deeply understand that data. SQL itself is just a means to extract the facts and useful insights, get answers to our questions. The question comes first and to properly ask it we need to understand the nature of the data very well. We’ve already seen it with web data – without understanding the relativity of pageviews and events, the referer URL mechanics we’d never build web funnel analysis.
Adjust tracker
It all starts with a marketer registering a...
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