We’ve talked about data analysis as a means to find a signal in the noise. We can’t get a full picture or take any action just by looking at a metric value. We need to look at its dynamics in time and the most important – segment it, for example by country or marketing campaign.
The main trick is that one can segment by any dimension. It could be countries, campaigns, age groups, gender, device type and even version of iOS. All these parameters are some columns values. In this lesson we’ll learn how to segment metrics by type of their account...
About SQL Habit
and solve real-life challenges from Business, Marketing, and Product Management.
