Running marketing Intro to performance marketing

48. Intro to performance marketing

February 2018. The wave of signups from Bindle’s launch was going down. The young startup celebrated first users, first customers and it was time to build a growth machine. To avoid gambling with viral success, as they had in the first month, they planned the first paid marketing campaigns.

This month they set a goal to launch Facebook campaigns. Facebook was referred to as the easiest and the most profitable marketing channel by many of their entrepreneur friends.

“Don’t put all your eggs in one basket.” The founders also decided to launch a...

“well worth the money”
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

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