When Bindle launched their website the first questions the founders asked themselves were “How many signups did we get?”, “What users do on the website?” and “Did we get any customers?” 
Later this list grew to more sophisticated questions like “Are we profitable?”, “How our marketing campaigns perform?” etc.
After launching their iOS app they found themselves in the same situation again – a new product, new users, new customers. In the next couple of lessons we’ll be focusing on how to answers these questions and start with mobile attribution.
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