Running marketing Introduction to referral programs

81. Introduction to referral programs

Looking at referral success stories at Gmail and Uber, Bindle founders decided to incentivize users to invite their friends. If a user signs up via a referral link – both the user and the referrer user get 7 days for free.

The mechanism for tracking such signups is exactly the same as for the UTM parameters. We can think about a referral link as a normal link to the website which has the referrer user ID parameter. Sometimes it could be a UTM parameter (which is probably not that intuitive since it’s not a marketing campaign). Sometimes it could...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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