Running marketing Introduction to UTM parameters and marketing attribution

75. Introduction to UTM parameters and marketing attribution

To analyze marketing efficiency we need to connect the money we spend to the money we earn. If the latter is bigger than the former – we’re doing great 💸

So far we’ve been looking at overall number of signups per day. It means that signups from all marketing campaigns, from search on Google, from friends telling their friends are all mixed up together. How to make sense out of it?

In marketing it is called attribution – the answer to the question “How did we get this particular signup?” Was it a campaign on Facebook? If yes, which one? Was it a...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

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