Product Analytics. Part 1 Listing traffic sources based on referer URL

134. Listing traffic sources based on referer URL

We’ve already seen that referer URL is a key ingredient for building web funnels. We’ve used it to measure the simple funnel: visiting a book page from the homepage.

Referer URL-s work for any page of any website, it’s the integral part of the web protocol. It means that when users click on Bindle links on Facebook or on Twitter it’ll be reflected in referer URL.

Let’s build a query that lists all referer URL-s visitors come from:

SELECT referer_url, COUNT(*) FROM web_analytics.pageviews WHERE referer_url NOT LIKE 'https://www.bindle.com%' GROUP...
“well worth the money”
Sign up and check out 37 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type your query here, for example this one -- lists all records from users table: SELECT * FROM users
Loading chart... ⏳
Previous exercise: Calculating funnel step churn rate
Next exercise: Identifying TOP traffic source for a landing page