Mobile attribution Measuring CTR of Adjust links

176. Measuring CTR of Adjust links

In the previous exercises we’ve measured all funnel steps available in Adjust callbacks table:

  • click-to-signup rate
  • click-to-install rate
  • install-to-signup rate

There’s one very important step that we’re missing here for the mixed mobile funnel: view-to-click (CTR) or view-to-signup rate.

From the ad, users visit the website first and then click the Adjust link. It’s very important that we can look at the whole funnel. It could happen that we’re losing most of our users on the website, but none of the metrics above ☝ will highlight it.

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