Product Analytics. Part 1 Onboarding funnel analysis on the web. Part 2

148. Onboarding funnel analysis on the web. Part 2

Let’s look at the onboarding pages again:

  1. /welcome
  2. /select-genres
  3. /library
  4. /reader/:slug

To properly analyze this funnel we need two numbers for each step – number of users at this step and churn rate from the previous step.

⚠ Number of users is important. In case of multiple onboardings (we could AB-test different onboardings or have custom onboardings for each marketing channel, for example). Imagine you have 5% churn rate (which is great) but only 10 users 💥

At this point we have many pageviews in our warehouse and it’s easier than ever to...

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