Running marketing Organic vs paid signups

79. Organic vs paid signups

Of course not all users who signed up for Bindle (or your product) are coming from paid marketing campaigns. There are so many ways our product could be discovered:

  • word of mouth (people are telling about this new cool product to their friends and they search it on Google or in the AppStore)
  • search on Google (if you have enough SEO power)
  • podcasts (hosts or guests could easily mention it)
  • social networks like Twitter or Facebook (especially if social sharing organically fits your product. For example, Bindle’s website has sharing buttons on all...
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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