Revenue analytics and unit economics Revenue analytics recap. Part 2

123. Revenue analytics recap. Part 2

Unit economics

We got familiar with Unit Economics framework to analyze business profitability from the unit perspective – user or a customer in the case of Bindle.

ARPU and CPA

Average Revenue Per User – average revenue each user (all our userbase, free and paying users) brings us. This value is usually compared with Cost Per Acquisition – how much did we pay to acquire a user.

For business to make money we need ARPU higher than CPA.

Here’s a query for ARPU:

SELECT SUM(amount) / COUNT(DISTINCT(u.id)) AS ARPU FROM users u LEFT JOIN purchases p ON...
“well worth the money”
Sign up and check out 37 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type your query here, for example this one -- lists all records from users table: SELECT * FROM users
Loading chart... ⏳
Previous lesson: Revenue analytics recap
Next lesson: Intro to pirate metrics AARRR: Acquisition, Activation, Retention, Revenue, Referral