AB-tests analysis Unit economics in AB-test analysis

207. Unit economics in AB-test analysis

In this lesson let’s add some revenue and unit economics metrics to our AB-test funnel. 💰

Probably, that’s our most important check – did our AB-test contribute to revenue numbers? As a company, we’re very interested in these numbers.

Usually, at this point the heated discussion between marketers, designers, and product managers takes place. “You care only about money!”, “We should care about our users and customers!”. 😅

IMO these tensions happen mainly because of the used jargon – we talk about metrics but not real people and their problems....

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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