Running marketing Daily and hourly timelines

70. Daily and hourly timelines

Timelines are really important 📈 Hourly timelines can help us to identify problems in our systems (servers, data pipelines, finance reporting, any system you can imagine). If something is broken (for example, users can’t sign up) it means that the data isn’t flowing and the numbers in our timeline will be missing or equal to zero (for example, no signups in the last 2 hours).

Daily timelines can help us with running marketing campaigns. If we see a downward ROI trend in some campaign we can scale it down or turn off completely.

Daily timelines

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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