Product Analytics. Part 1 How events are collected and stored

136. How events are collected and stored

Event tracking

In this lesson we’ll continue talking about web analytics and dive into event tracking. We’ve seen how we can build funnels with only pageviews – referer URL allows us to link them together. If we want to research website usage patterns or build a funnel for onboarding – pageviews alone will do just fine.

But what if we shipped a brand new landing page and want to know how many visitors scrolled to a certain depth (usually half of the page)? Clicked on the “Sign up” button? Watched a video? To answer these questions we need to...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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