Product Analytics. Part 1 Multistep funnels with pageviews and events

138. Multistep funnels with pageviews and events

Let’s continue building funnels. We’ve already seen how much event tracking adds to our data analytics toolbox. Events allow us to add as many steps to our funnel as we want. We just need to manually set up those events.

In the previous lessons we’ve built a 2 step funnel: pageview and click on signup button. Let’s add one more step to it – an actual signup event:

SELECT COUNT(DISTINCT(p.visitor_id)) AS unique_visitors, COUNT(DISTINCT(c.pageview_id)) AS clicks, COUNT(DISTINCT(s.pageview_id)) AS signups FROM web_analytics.pageviews p LEFT JOIN...
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